Interactive Food Chain Tool(IFCT) Survey

Thank you for taking part in our research. We are conducting a survey to evaluate an Interactive Food Chain Tool (IFCT). The work is part of our RELU-Risk project, which is part of a major UK research programme, Rural Economy and Land Use (RELU). More information about the RELU-Risk project is available on our website at http://www.relu-risk.org.uk.

The IFCT is a risk communication tool designed to help you visualise the food chain as a whole, and therefore think about where risks arise, and how they might be managed. The IFCT also allows you to share work with others, and learn from and comment on the given examples. There are two versions of IFCT available at the moment, relating to our case studies. One concerns apples, the other chicken.

We are asking for your kind assistance to spend 15 to 20 minutes on the IFCT and complete a questionnaire afterwards. There are two links below. The Interactive Food Chain Tool link will open a new window which directs you to the IFCT application. Please read through the introduction page before you start playing with the IFCT. You can pick either IFCT for apple or IFCT for chicken for this survey, or both if you would like to. Come back to this page once you are ready for the questions and click the link of Proceed to the questionnaire to continue with the survey.

Interactive Food Chain Tool

Proceed to the questionnaire

We would be grateful if you could pass this survey invitation to any of your colleagues or friends who might be interested in the research. Please do not hesitate to contact us if you have any enquiries or would like further details of our research.

Nan Zhang

Room 5.16 MBS West,
Manchester Business School
University of Manchester
Booth Street West
Manchester M15 6PB
UK
Email: NZhang@dom01.mbs.ac.uk